Brand Identity Design

Your Brand is More than a Logo.

It’s an experience. Your brand should speak with clarity, spark emotion, and inspire action. That’s what we do: craft brand identities that honor your vision, resonate with your audience, and position you for growth.

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Why Do Branding With Us?

You’ve got a million things to juggle—running the business, chasing leads, keeping customers happy. The last thing you need is a confusing, inconsistent brand that doesn’t reflect the quality of what you actually deliver. That’s where we come in.

Here’s what you get when we partner on branding:

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Clarity

A clear brand strategy that defines who you are, who you serve, and why it matters.

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Recognition

A visual identity that makes people stop scrolling and say, “That’s them.”

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Consistency

Guidelines and templates that keep your team on the same page and your brand cohesive.

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Confidence

You’ll finally have the right words, visuals, and tools to stand out in your market.

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Logo Transformations

A strong brand looks good—but it also drives results. Here are a few identities we’ve built for clients who wanted to stand out, connect deeper, and grow faster.

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Don’t Let Your Brand Sell You Short

You provide quality services. You deliver real results. But if your brand doesn’t measure up, it can feel like you’re constantly proving your worth.

We help businesses close that gap by creating brands that communicate quality instantly, build trust faster, and have clients coming to you rather than the other way around.

Let’s Talk

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Kristine and her team got to the essence of who we are. We engaged them in branding and website development, and their work is superb! They are creative and thorough problem-solvers and walked us through every step of the journey. I would most certainly recommend PMSI to help other nonprofits and businesses find their voice.

Kim Davey

Google Review

Kristine and her Team at PMSI Marketing Group are wonderful! They are easy to work with, knowledgeable and a joy to work with.

Amy Jo Simon

Compass Rehabilitation

I can't say enough about how supportive PMSI Marketing Group has been for my small business. From branding, and website design consulting, to providing services in support of my company's marketing efforts, they have been right there for me whenever I needed them. Truly a great partner to have on the team!

Pete Kramer

Google Review

The team at PMSI is amazing. They took our brand to an entirely new level. We’re implementing their recommendations and growing as we do. They’re a team who takes the time to understand you!” 

Bruce Davis

Owner, Charlotte Brewery

PMSI developed digital strategies for us which increased brand awareness for Peghead Nation and our our sales volume. They understand the needs of a growing business. I highly recommend them.”

Dan Gabel

Partner, Peghead Nation

PMSI Marketing Group was crucial in helping us define a path tailored to our organization that would ensure sustainable growth. They listen, ask the right questions, and most importantly, are genuinely interested in advancing the mission of our organization. We are excited to continue working with them in the years to come!

Julie Dombroski

Sponsorships Chair, EmpowHER Leadership Retreat

Kristine’s attention to detail and communication with sponsors has contributed to the success of our first two seasons. She and her team are responsive, professional and enjoyable. If you’re looking for reliability, attention to detail and results, give her a call.

Paula Cunningham

AARP Michigan State Director

The PMSI team was instrumental in defining our direction to move forward. They helped us build a roadmap for success that we continue to use every day. They are game-changers.

Heather Vida

Director of Fund Development, Hospice of Lansing

We were impressed with the process of the brand strategy, but even more impressed by the results. The PMSI team came back with a clear plan and timeline for us to begin the journey to our new brand strategy, starting with a new logo and tagline that more clearly defined our mission and refreshed colors. The trust we built during that process was phenomenal and continues into year two.

Jeff Chiodi

CEO, Cypress Home Health

I recommend Physicians Marketing Services without hesitation. Kristine and her team have worked with several divisions within Compass Healthcare for targeted marketing initiatives and strategy needs and have found success with these efforts. We often view Ms. Kletke and PMSI as an extension of our in-house team, there is that much trust.”

David Corteville

Former COO, Compass Health

“PMSI delivered an organized, statewide campaign that empowered each Main Street to promote their local businesses effectively. Their ability to scale efforts while tailoring to local needs was key to the campaign’s success.”

Anonymous

Program Administrator

“As a marketing organization, we know what it takes to build a brand and connect with the right audience—so we had high expectations for our website redesign. The PMSI team exceeded them. They created a site that not only looks great but truly tells our story in a way that resonates with our clients. They understood the importance of the user journey and delivered a dynamic, easy-to-navigate site that works hard for us.”

John Rakis

President

"I want to extend my deepest gratitude to the talented team at PMSI Marketing Group for their outstanding design and editorial contributions to this book. You didn’t just design a cover—you gave my vision a soul. The introspective journey captured in the artwork and the beautifully crafted chapter illustrations are nothing short of magic, perfectly embodying the connection between my spiritual self and my story.Thank you for pouring your hearts into this work and for making this project truly one of a kind. I couldn’t have done it without you!"

Shanell Larner

Owner

"Working with the team at PMSI has been nothing short of incredible. Their knowledge, expertise, and creativity has helped us develop a website that far exceeded our expectations; it truly represents who we are as an organization and puts our values on display. This is a vibrant, dynamic website that we can feel proud to send people to, where they can easily learn about our services, access resources, and feel compelled to join our cause. I’d choose PMSI again and again."

Allison Leece

Communications and Outreach Manager

"Disability Network Eastern Michigan partnered with PMSI for our website development, and the experience exceeded our expectations. PMSI was highly receptive to our input, maintained a structured timeline, and ensured a seamless collaboration. Their dedication to accessibility, adhering to WCAG 2.1AA guidelines, made our website truly inclusive. With their expertise and professionalism, we now have a site that is visually appealing, functional, and accessible to all. We proudly recommend PMSI for their outstanding work."

Chip Werner

Communications & Development Director

FAQs

Question 2?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Question 1?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.