WordCom
When WordCom came to us, they were already known for delivering powerful, data-driven marketing solutions to financial institutions. But their website and marketing materials were not necessarily telling that story. We partnered with them to refresh their brand across digital and print touchpoints, helping them better connect with their audience—busy, results-driven banking professionals looking for smart, actionable solutions.
Rebuilding the Website Around Their Value
WordCom’s previous website wasn’t working for them. They felt that it confused prospects, lacked clarity around their offerings, and felt outdated. Our goal was to give them a clean, modern site that represented their forward-thinking, tech-savvy approach while still showcasing their fun, approachable team. We focused on simplifying the navigation, organizing their tools and services more clearly, and incorporating messaging that spoke directly to their audience’s pain points.
Building Authority Through Strategic Social Media
WordCom wanted to grow their online presence and become a more recognized thought leader in their space. To make that happen, we created a year-long content calendar that strategically balanced educational, promotional, and behind-the-scenes posts. We reacted to industry news, shared relevant white papers and articles, and introduced their team to humanize the brand. With UTM tracking in place, we were able to monitor what content worked—and we saw steady growth in both followers and engagement.
Refreshing Their Print Collateral
As WordCom’s visual brand evolved, so did the need for updated collateral that matched their new look and clearly communicated their value. We redesigned their newsletters to be more visual and engaging—less text-heavy, more infographic-style. Their sales team also needed a flexible presentation template that stayed on-brand while being easy to customize. For their core offerings, we created a suite of sell sheets that distilled complex tools into clean, benefit-focused content their audience could quickly absorb.
Visuals That Match The Value
Our partnership with WordCom was rooted in understanding their audience and turning that insight into strategic, polished creative. From the website and social media to marketing materials, we helped them modernize their brand, clarify their message, and build stronger connections with the people they serve. The impact? Better engagement, clearer communication, and a brand that reflects the innovation behind it.
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