Your Brand is More than a Logo.
It’s an experience. Your brand should speak with clarity, spark emotion, and inspire action. That’s what we do: craft brand identities that honor your vision, resonate with your audience, and position you for growth.
Why Do Branding With Us?
You’ve got a million things to juggle—running the business, chasing leads, keeping customers happy. The last thing you need is a confusing, inconsistent brand that doesn’t reflect the quality of what you actually deliver. That’s where we come in.
Here’s what you can expect:
Clarity
A clear brand strategy that defines who you are, who you serve, and why it matters.
Recognition
A visual identity that makes people stop scrolling and say, “That’s them.”
Consistency
Guidelines and templates that keep your team on the same page and your brand cohesive.
Confidence
You’ll finally have the right words, visuals, and tools to stand out in your market.
What is Included?
A full brand engagement includes:
- Brand strategy workshop & positioning
- Logo suite (primary, secondary, logo-mark)
- Color palette & typography
- Brand guidelines document
- File package (print + digital)
Optional add-ons: templates, collateral, social branding
Logo Transformations
A strong brand looks good—but it also drives results. Here are a few identities we’ve built for clients who wanted to stand out, connect deeper, and grow faster.
Don’t Let Your Brand Sell You Short
You provide quality services. You deliver real results. But if your brand doesn’t measure up, it can feel like you’re constantly proving your worth.
We help businesses close that gap by communicating quality instantly, building trust faster, and having clients coming to you rather than the other way around.
Take the First Step Toward a Brand You’re Proud Of
No pressure. No pitch. Just a quick, actionable guide to help you see how your brand stacks up—and what to focus on next.
Fill out our form to download our Brand Health Guide and start making small changes that have a big impact.
Kristine and her team got to the essence of who we are. We engaged them in branding and website development, and their work is superb! They are creative and thorough problem-solvers and walked us through every step of the journey. I would most certainly recommend PMSI to help other nonprofits and businesses find their voice.
Google Review
Kristine and her Team at PMSI Marketing Group are wonderful! They are easy to work with, knowledgeable and a joy to work with.
Compass Rehabilitation
I can't say enough about how supportive PMSI Marketing Group has been for my small business. From branding, and website design consulting, to providing services in support of my company's marketing efforts, they have been right there for me whenever I needed them. Truly a great partner to have on the team!
Google Review
The team at PMSI is amazing. They took our brand to an entirely new level. We’re implementing their recommendations and growing as we do. They’re a team who takes the time to understand you!”
Owner, Charlotte Brewery
PMSI developed digital strategies for us which increased brand awareness for Peghead Nation and our our sales volume. They understand the needs of a growing business. I highly recommend them.”
Partner, Peghead Nation
PMSI Marketing Group was crucial in helping us define a path tailored to our organization that would ensure sustainable growth. They listen, ask the right questions, and most importantly, are genuinely interested in advancing the mission of our organization. We are excited to continue working with them in the years to come!
Sponsorships Chair, EmpowHER Leadership Retreat
Kristine’s attention to detail and communication with sponsors has contributed to the success of our first two seasons. She and her team are responsive, professional and enjoyable. If you’re looking for reliability, attention to detail and results, give her a call.
AARP Michigan State Director
The PMSI team was instrumental in defining our direction to move forward. They helped us build a roadmap for success that we continue to use every day. They are game-changers.
Director of Fund Development, Hospice of Lansing
We were impressed with the process of the brand strategy, but even more impressed by the results. The PMSI team came back with a clear plan and timeline for us to begin the journey to our new brand strategy, starting with a new logo and tagline that more clearly defined our mission and refreshed colors. The trust we built during that process was phenomenal and continues into year two.
CEO, Cypress Home Health
I recommend Physicians Marketing Services without hesitation. Kristine and her team have worked with several divisions within Compass Healthcare for targeted marketing initiatives and strategy needs and have found success with these efforts. We often view Ms. Kletke and PMSI as an extension of our in-house team, there is that much trust.”
Former COO, Compass Health
“PMSI delivered an organized, statewide campaign that empowered each Main Street to promote their local businesses effectively. Their ability to scale efforts while tailoring to local needs was key to the campaign’s success.”
Program Administrator
“As a marketing organization, we know what it takes to build a brand and connect with the right audience—so we had high expectations for our website redesign. The PMSI team exceeded them. They created a site that not only looks great but truly tells our story in a way that resonates with our clients. They understood the importance of the user journey and delivered a dynamic, easy-to-navigate site that works hard for us.”
President
"I want to extend my deepest gratitude to the talented team at PMSI Marketing Group for their outstanding design and editorial contributions to this book. You didn’t just design a cover—you gave my vision a soul. The introspective journey captured in the artwork and the beautifully crafted chapter illustrations are nothing short of magic, perfectly embodying the connection between my spiritual self and my story.Thank you for pouring your hearts into this work and for making this project truly one of a kind. I couldn’t have done it without you!"
Owner
"Working with the team at PMSI has been nothing short of incredible. Their knowledge, expertise, and creativity has helped us develop a website that far exceeded our expectations; it truly represents who we are as an organization and puts our values on display. This is a vibrant, dynamic website that we can feel proud to send people to, where they can easily learn about our services, access resources, and feel compelled to join our cause. I’d choose PMSI again and again."
Communications and Outreach Manager
"Disability Network Eastern Michigan partnered with PMSI for our website development, and the experience exceeded our expectations. PMSI was highly receptive to our input, maintained a structured timeline, and ensured a seamless collaboration. Their dedication to accessibility, adhering to WCAG 2.1AA guidelines, made our website truly inclusive. With their expertise and professionalism, we now have a site that is visually appealing, functional, and accessible to all. We proudly recommend PMSI for their outstanding work."
Communications & Development Director
FAQs
You’ll receive a complete set of brand assets and guidelines, along with a handoff meeting to ensure you know how to use them effectively. We can also help you apply your new brand to your website, social media, email signatures, and marketing materials for a smooth rollout.
We work with a wide range of organizations, from professional services and nonprofits to startups and established brands who value clarity, authenticity, and growth. Whether you’re building from scratch or evolving your identity, we tailor our approach to your goals.
We couldn’t do it without you! Collaboration is key to our process and you know your brand better than anyone else. Our initial meeting is all about understanding you and what your goals are for your brand. Throughout the design process you’ll have opportunities to share input at key milestones so the final outcome feels authentic to your business.
We follow a proven multi-step process:
- Discovery & Strategy – Understand your story, audience, and goals.
- Concept Development – Explore and refine creative directions.
- Design & Feedback – Craft and polish your visual identity.
Delivery & Implementation – Provide final assets and brand guidelines. This ensures every decision is strategic and collaborative.
Absolutely. Every identity we create is designed to perform seamlessly across mediums from business cards and brochures to websites and social media. Depending on your needs, we take into consideration different applications and we’ll design logo variations that fit various spaces. For example, the logo you’ll need for a lanyard will have a different configuration than the logo you would use for a flyer. You’ll receive the right file formats and specifications for each use.
We can build upon your existing logo by developing a more complete brand identity system. This often includes a color palette, type pairings, supporting graphics, and brand guidelines to ensure consistent use across print and digital platforms.
No problem! We often work with clients who already have a strong foundation and just need modernizing. A brand refresh might include updating your colors, typography, or refining your logo to make your visuals feel more current—without starting over completely.
Yes, we can accommodate accelerated timelines when needed. If you’re working toward a launch, event, or other deadline, we can prioritize your project and streamline the process. Expedited services do require an additional fee, and availability depends on our current production schedule. If you have a tight timeline, let us know and we’ll walk you through the best options.
Most full branding projects take about 8–12 weeks from kickoff to final delivery. This includes discovery, strategy, design, feedback rounds, and implementation. The exact timeline depends on your responsiveness and the number of deliverables included.