SEO & Paid Search Optimization Increases Organic Sales by 46%
Peghead Nation partnered with PMSI to strengthen their online presence, boost SEO visibility, and maximize the ROI of their Paid Search campaigns. By implementing a comprehensive digital strategy, PMSI delivered measurable improvements across traffic, conversions, and engagement.
At a Glance
Mission
Industry
Location
Services Provided
Tools Used
Underperforming Search Visibility and Paid Campaigns
Peghead Nation needed a digital strategy that could:
- Drive prospective learners to their site through strong SEO
- Improve the ROI of Paid Search campaigns
- Track and measure complex conversions such as visit frequency and session duration
- Stretch a limited budget into sustainable growth strategies
- Create urgency to inspire immediate user action
Without an optimized system, the platform risked missing opportunities to capture new students in a competitive market.
SEO Audit & Technical Growth
PMSI began with a complete evaluation of Peghead Nation’s digital presence, then:
- Conducted a full audit of search analytics and website performance
- Implemented technical improvements for faster site efficiency and improved indexing
- Built an SEO strategy around major industry keywords to boost search visibility
Content Strategy & New Website Pages
To expand reach and provide depth, PMSI:
- Created new web pages designed to capture keyword traffic
- Developed high-quality content aligned with student interests
- Prioritized content creation in budget allocation for long-term growth
Paid Search Optimization for ROI
To maximize ad spend, PMSI:
- Reconfigured budget allocations toward high-performing areas
- Enhanced campaign targeting for greater relevance
- Delivered a 58% improvement in pay-per-click performance
55% Increase in Traffic and Stronger Conversions
Peghead Nation experienced measurable improvements across all key areas:
Decrease in bounce rate
Increase in web traffic
Increase in organic sales
Improvement in pay-per-click performance
Increase in session duration
Ready to optimize your search strategy?
Peghead Nation’s success illustrates the impact of a coordinated SEO and Paid Search strategy—especially when built to be sustainable on a limited budget. By focusing on technical performance, content depth, and smart ad optimization, PMSI helped Peghead Nation strike the right chords online and grow their community of learners.
PMSI developed digital strategies for us which increased brand awareness for Peghead Nation and our our sales volume. They understand the needs of a growing business. I highly recommend them.”
Partner, Peghead Nation
