Vertical Edge Entertainment
When our client first came to us, they had a logo they loved—but they knew their brand could be so much more. They wanted an identity that was bold, fun, and full of energy, capturing the joy families feel when they attend one of their events. Our brand development work focused on bringing that vision to life with a vibrant color palette and dynamic diagonal patterns inspired by lightning bolts—visual elements designed to convey excitement, movement, and exhilaration.
Bringing the Brand to Life
We applied the refreshed look across their fleet of trucks, social media platforms, event signage, and attraction displays. The result? A consistent, high-energy presence that guests encounter at every touchpoint, from the moment they spot a branded truck driving through town to the instant they walk into an event space.
Designing a Website That Works as Hard as They Do
The client needed more than a fresh design—they needed a website that truly worked for them and reflected who they are. We created a vibrant, on-brand site that makes it simple for visitors to browse their complete catalog of attractions, with photos and details that answer common questions upfront. To streamline booking, we built a “build-your-own” quote request feature, allowing clients to select attractions, submit one request, and receive a quick, accurate estimate. This improvement cut hours of manual quoting and sped up response times. We also designed the site to showcase their values, exceptional service, and family-first culture, giving visitors a genuine understanding of what sets them apart and why they’re trusted for unforgettable event experiences.
Targeted Digital Marketing for New Leads
As part of their growth strategy, the client wanted to reach three specific target markets and boost their online visibility. We developed content-rich landing pages for each audience, clearly outlining benefits, featuring popular attractions, and incorporating targeted keywords to improve search rankings. Combined with a focused digital marketing campaign, this approach increased their exposure in search engines and drove new, qualified leads.
The Results
Today, the client has a cohesive brand experience that reflects their professionalism, high-quality service, and dedication to client satisfaction. Their quoting process is faster and more efficient, their marketing is more focused, and their search visibility has significantly improved. Most importantly, they’re connecting with more clients, demonstrating how a unified brand, strategic design, and thoughtful marketing can work together to fuel measurable growth.
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