National Nonprofit Website Redesign Boosts Engagement by 3,700%

WIPN (We Inspire Promote Network) partnered with PMSI Marketing Group to transform their digital presence, unify their brand, and enhance engagement across every channel. The result was a powerful, membership-driven platform that not only connects women in the retirement and financial services industry but also fuels measurable growth in awareness, membership, and participation nationwide.

At a Glance

Mission
Empower women in the retirement and financial services industry through education, mentorship, leadership, and connection
Industry
Nonprofit / Financial Services
Location
National
Services Provided
Brand Design, Graphic Design, Web Design & Development, Digital Marketing, Inbound Marketing Strategy
Tools Used
WordPress, Eventbrite Integration, HubSpot, Social Media Platforms

Redefining a
National Membership 
Experience

As a fast-growing national nonprofit, WIPN needed a digital presence that could:

  • Reflect its mission of empowerment and connection
  • Simplify navigation for members, non-members, and sponsors
  • Centralize event management and membership functions
  • Improve communication, engagement, and retention
  • Strengthen visibility for sponsorships and national events

Their existing website and digital systems weren’t built to handle this growth—creating barriers to engagement and member experience.

A Website for Connection & Growth

PMSI redefined WIPN’s website into a comprehensive membership hub by:

  • Designing a modern, responsive platform that aligns with WIPN’s brand and mission
  • Integrating Eventbrite for seamless national, regional, and local event management
  • Implementing multi-level access for members, non-members, and sponsors
  • Building an intuitive user journey for engagement, recruitment, and retention

The result is a site that does more than share information—it connects, inspires, and drives action.

Digital Marketing that Drives Engagement

Beyond the website, PMSI supported WIPN with:

  • A comprehensive inbound marketing strategy using HubSpot integration
  • Strategic email workflows that increased open rates and engagement by 250%
  • A social media strategy focused on growth, visibility, and sponsorship promotion
  • Targeted digital campaigns surrounding WIPN’s 15th Anniversary celebration in 2024, featuring national and regional events

These campaigns drove a 400% increase in social media followers and a 350% increase in engagement, while elevating WIPN’s national presence.

A Brand That Reflects 
Empowerment

To unify their growing presence, PMSI enhanced WIPN’s brand storytelling across platforms by:

  • Refining visual identity and messaging for consistency and impact
  • Developing cohesive digital and print assets for campaigns and events
  • Highlighting member stories and sponsor value to strengthen emotional connection and credibility

A Reflection of Their Mission

Through collaboration, strategic insight, and purpose-driven design, PMSI helped WIPN build a platform that reflects its mission—empowering women, connecting communities, and driving measurable growth. The ongoing partnership continues to evolve, supporting WIPN’s commitment to leadership and equity across the financial services industry.

Transformational Growth Across Every Metric

In just one year since launch, WIPN not only witnessed dramatic improvement in member satisfaction and user experience, but they also achieved remarkable outcomes:

3700%

Increase in engagement

400%

Increase in social media followers

50%

Increase in online membership

350%

Boost in engagement

250%

Improvement in open email rates and interaction

Ready to define your digital presence for growth?

Explore our web design and digital marketing services

Kristine and her team got to the essence of who we are. We engaged them in branding and website development, and their work is superb! They are creative and thorough problem-solvers and walked us through every step of the journey. I would most certainly recommend PMSI to help other nonprofits and businesses find their voice.

Kim Davey

Google Review

Kristine and her Team at PMSI Marketing Group are wonderful! They are easy to work with, knowledgeable and a joy to work with.

Amy Jo Simon

Compass Rehabilitation

I can't say enough about how supportive PMSI Marketing Group has been for my small business. From branding, and website design consulting, to providing services in support of my company's marketing efforts, they have been right there for me whenever I needed them. Truly a great partner to have on the team!

Pete Kramer

Google Review

The team at PMSI is amazing. They took our brand to an entirely new level. We’re implementing their recommendations and growing as we do. They’re a team who takes the time to understand you!” 

Bruce Davis

Owner, Charlotte Brewery

PMSI developed digital strategies for us which increased brand awareness for Peghead Nation and our our sales volume. They understand the needs of a growing business. I highly recommend them.”

Dan Gabel

Partner, Peghead Nation

PMSI Marketing Group was crucial in helping us define a path tailored to our organization that would ensure sustainable growth. They listen, ask the right questions, and most importantly, are genuinely interested in advancing the mission of our organization. We are excited to continue working with them in the years to come!

Julie Dombroski

Sponsorships Chair, EmpowHER Leadership Retreat

Kristine’s attention to detail and communication with sponsors has contributed to the success of our first two seasons. She and her team are responsive, professional and enjoyable. If you’re looking for reliability, attention to detail and results, give her a call.

Paula Cunningham

AARP Michigan State Director

The PMSI team was instrumental in defining our direction to move forward. They helped us build a roadmap for success that we continue to use every day. They are game-changers.

Heather Vida

Director of Fund Development, Hospice of Lansing

We were impressed with the process of the brand strategy, but even more impressed by the results. The PMSI team came back with a clear plan and timeline for us to begin the journey to our new brand strategy, starting with a new logo and tagline that more clearly defined our mission and refreshed colors. The trust we built during that process was phenomenal and continues into year two.

Jeff Chiodi

CEO, Cypress Home Health

I recommend Physicians Marketing Services without hesitation. Kristine and her team have worked with several divisions within Compass Healthcare for targeted marketing initiatives and strategy needs and have found success with these efforts. We often view Ms. Kletke and PMSI as an extension of our in-house team, there is that much trust.”

David Corteville

Former COO, Compass Health

“PMSI delivered an organized, statewide campaign that empowered each Main Street to promote their local businesses effectively. Their ability to scale efforts while tailoring to local needs was key to the campaign’s success.”

Anonymous

Program Administrator

“As a marketing organization, we know what it takes to build a brand and connect with the right audience—so we had high expectations for our website redesign. The PMSI team exceeded them. They created a site that not only looks great but truly tells our story in a way that resonates with our clients. They understood the importance of the user journey and delivered a dynamic, easy-to-navigate site that works hard for us.”

John Rakis

President

"I want to extend my deepest gratitude to the talented team at PMSI Marketing Group for their outstanding design and editorial contributions to this book. You didn’t just design a cover—you gave my vision a soul. The introspective journey captured in the artwork and the beautifully crafted chapter illustrations are nothing short of magic, perfectly embodying the connection between my spiritual self and my story.Thank you for pouring your hearts into this work and for making this project truly one of a kind. I couldn’t have done it without you!"

Shanell Larner

Owner

"Working with the team at PMSI has been nothing short of incredible. Their knowledge, expertise, and creativity has helped us develop a website that far exceeded our expectations; it truly represents who we are as an organization and puts our values on display. This is a vibrant, dynamic website that we can feel proud to send people to, where they can easily learn about our services, access resources, and feel compelled to join our cause. I’d choose PMSI again and again."

Allison Leece

Communications and Outreach Manager

"Disability Network Eastern Michigan partnered with PMSI for our website development, and the experience exceeded our expectations. PMSI was highly receptive to our input, maintained a structured timeline, and ensured a seamless collaboration. Their dedication to accessibility, adhering to WCAG 2.1AA guidelines, made our website truly inclusive. With their expertise and professionalism, we now have a site that is visually appealing, functional, and accessible to all. We proudly recommend PMSI for their outstanding work."

Chip Werner

Communications & Development Director