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Healthcare

Healthcare organizations need marketing that builds trust, communicates clearly, and connects patients, families, providers, and referral partners with the right information at the right time.

With more than 35 years of healthcare marketing experience, PMSI understands the complexity of patient communication, HIPAA-sensitive messaging, referral relationships, and the need to balance compassion with measurable growth.

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Helping Healthcare Organizations Grow With Clarity and Care

Healthcare marketing requires more than strong visuals or well-written copy. It requires a thoughtful understanding of your audience, your services, your compliance needs, and the challenges your organization faces every day.

We work with healthcare organizations across specialties, helping them strengthen their brand, clarify their messaging, improve patient communication, and grow meaningful referral relationships. We understand the importance of HIPAA-conscious strategy, clear service positioning, and marketing that reflects both clinical expertise and human care.

Whether the goal is increasing patient volume, improving engagement, strengthening referral pipelines, or building a more cohesive brand, we help healthcare organizations communicate with confidence.

Staying Connected. Educated. Informed.

We stay informed by listening closely to healthcare leaders, understanding patient and provider needs, and continuing to learn as the industry evolves. From changing expectations around access and communication to the growing importance of digital engagement, we help healthcare clients create marketing that is strategic, compliant-minded, and patient-centered.

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Happy Clients

We are proud to work with healthcare organizations that are committed to improving lives, expanding access, and serving their communities with excellence. Our work helps them communicate their value, reach the right audiences, and strengthen trust across every touchpoint. Below are just a few we work with:

Proven Results That Speak for Themselves

We know healthcare marketing needs to create real movement. Our strategies are designed to help organizations grow visibility, improve engagement, and connect with more patients, families, and referral partners.

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250%+

Patient Growth

Strategic messaging, targeted outreach, and stronger digital visibility helped healthcare clients significantly increase patient volume.

80%

Increase in Referrals

Clearer positioning and referral-focused marketing helped strengthen relationships and increase referral activity.

1200%

Increase in Engagement

Consistent content, audience-focused messaging, and campaign optimization helped drive meaningful growth in online engagement.

Unlock the power of your story.

Reach out today - we're looking forward to speaking with you!

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"Partnering with PMSI Marketing has been one of the best decisions we’ve ever made as an organization. Kristine and her team were instrumental in creating a new brand that feels fresh, modern, and engaging. They designed a website that beautifully reflects our updated image. They guided us in building a framework for a meaningful, sustainable social media campaign when we’re ready to launch. Perhaps most importantly, they’re consummate professionals and truly a joy to collaborate with."

Greg Custer

Partner, Almanza Wealth Management

Kristine and her team got to the essence of who we are. We engaged them in branding and website development, and their work is superb! They are creative and thorough problem-solvers and walked us through every step of the journey. I would most certainly recommend PMSI to help other nonprofits and businesses find their voice.

Kim Davey

Google Review

Kristine and her Team at PMSI Marketing Group are wonderful! They are easy to work with, knowledgeable and a joy to work with.

Amy Jo Simon

Compass Rehabilitation

I can't say enough about how supportive PMSI Marketing Group has been for my small business. From branding, and website design consulting, to providing services in support of my company's marketing efforts, they have been right there for me whenever I needed them. Truly a great partner to have on the team!

Pete Kramer

Google Review

The team at PMSI is amazing. They took our brand to an entirely new level. We’re implementing their recommendations and growing as we do. They’re a team who takes the time to understand you!” 

Bruce Davis

Owner, Charlotte Brewery

PMSI developed digital strategies for us which increased brand awareness for Peghead Nation and our our sales volume. They understand the needs of a growing business. I highly recommend them.”

Dan Gabel

Partner, Peghead Nation

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PMSI Marketing Group was crucial in helping us define a path tailored to our organization that would ensure sustainable growth. They listen, ask the right questions, and most importantly, are genuinely interested in advancing the mission of our organization. We are excited to continue working with them in the years to come!

Julie Dombroski

Sponsorships Chair, EmpowHER Leadership Retreat

Kristine’s attention to detail and communication with sponsors has contributed to the success of our first two seasons. She and her team are responsive, professional and enjoyable. If you’re looking for reliability, attention to detail and results, give her a call.

Paula Cunningham

AARP Michigan State Director

The PMSI team was instrumental in defining our direction to move forward. They helped us build a roadmap for success that we continue to use every day. They are game-changers.

Heather Vida

Director of Fund Development, Hospice of Lansing

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We were impressed with the process of the brand strategy, but even more impressed by the results. The PMSI team came back with a clear plan and timeline for us to begin the journey to our new brand strategy, starting with a new logo and tagline that more clearly defined our mission and refreshed colors. The trust we built during that process was phenomenal and continues into year two.

Jeff Chiodi

CEO, Cypress Home Health

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I recommend Physicians Marketing Services without hesitation. Kristine and her team have worked with several divisions within Compass Healthcare for targeted marketing initiatives and strategy needs and have found success with these efforts. We often view Ms. Kletke and PMSI as an extension of our in-house team, there is that much trust.”

David Corteville

Former COO, Compass Health

“PMSI delivered an organized, statewide campaign that empowered each Main Street to promote their local businesses effectively. Their ability to scale efforts while tailoring to local needs was key to the campaign’s success.”

Anonymous

Program Administrator

“As a marketing organization, we know what it takes to build a brand and connect with the right audience—so we had high expectations for our website redesign. The PMSI team exceeded them. They created a site that not only looks great but truly tells our story in a way that resonates with our clients. They understood the importance of the user journey and delivered a dynamic, easy-to-navigate site that works hard for us.”

John Rakis

President

"I want to extend my deepest gratitude to the talented team at PMSI Marketing Group for their outstanding design and editorial contributions to this book. You didn’t just design a cover—you gave my vision a soul. The introspective journey captured in the artwork and the beautifully crafted chapter illustrations are nothing short of magic, perfectly embodying the connection between my spiritual self and my story.Thank you for pouring your hearts into this work and for making this project truly one of a kind. I couldn’t have done it without you!"

Shanell Larner

Owner

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"Working with the team at PMSI has been nothing short of incredible. Their knowledge, expertise, and creativity has helped us develop a website that far exceeded our expectations; it truly represents who we are as an organization and puts our values on display. This is a vibrant, dynamic website that we can feel proud to send people to, where they can easily learn about our services, access resources, and feel compelled to join our cause. I’d choose PMSI again and again."

Allison Leece

Communications and Outreach Manager

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"Disability Network Eastern Michigan partnered with PMSI for our website development, and the experience exceeded our expectations. PMSI was highly receptive to our input, maintained a structured timeline, and ensured a seamless collaboration. Their dedication to accessibility, adhering to WCAG 2.1AA guidelines, made our website truly inclusive. With their expertise and professionalism, we now have a site that is visually appealing, functional, and accessible to all. We proudly recommend PMSI for their outstanding work."

Chip Werner

Communications & Development Director

PMSI Marketing Group
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